Paywall

In the digital marketplace, it has become challenging for traditional media & publishing companies to sustain in the competing market and retain revenues. It is imperative for these companies to monetize digital content to drive revenue of their publishing businesses. With technological advancements, media & publishing companies can strategize the way consumers access digital content. 

Webdunia offers flexible content control solutions with a combination of subscription management so that you can set rules on how viewers can access your digital content and can make some or all of your content available on subscription. 

Webdunia has been helping its clients to create flexible, secure Paywall functionality to enable access to paid content or other areas where authorization is required to access information.  Webdunia Digital Technology team is experienced in implementing paywall solutions of different types including:

• Hard Paywalls – These paywall locks down the complete content where the user can only access the data after signing in or by paying.
• Soft Paywall - Soft paywalls, on the contrary, allows access to limited content before being asked for payment. The publisher can set rules & policies as to how the customer can access the content before being required to enter the payment details. The publisher can set rules like access to per page, access for a certain amount of time, IP address, by the device, or according to the browser.
• Data Wall – This kind of walls ask for customer information instead of payment. This is best suited for publishers who are interested in studying consumer preferences and want to run tailored marketing campaigns for better customer engagement.
• Survey Wall – Just like data walls, survey walls provide access to content and in return ask to rate or answer few questions. This help company to get better insights about their customers and their preferences.
• Share Wall – Used by most of the social media platforms, share walls grants access to their content only when the customer shares it across social media. By sharing the content, the customer acquires credits which can be used for further access to the content.